"Design is to observe people's hidden potential needs, which might be very general and make those come           
 true."Sayyoung.E (Chief Director)

ALife loves to present a little more fun and functional convenience to everyone in daily life. It is always exciting for them to think about a way to make people happy, by observing various moments of a life and developing a meaningful design for it. 

ALife helps an individual to be organized in times of need. No longer will you be struggling to find your suitcase amongst the hundreds of similar suitcases on the luggage conveyer belt at the airport. ALife brings you the petite, round or square luggage tags in a vast range of bright colours. They will definately help you get to your next terminal or destination much quicker than the rest. 

An icon of British fashion and design, Celia Birtwell has been described as the most important textile designer of her generation, and has dressed everyone from royalty to rock stars. Famed for her gorgeous hand-drawn prints, inky florals in cream and Aztec designs, Celia Birtwell is one of the most influential textile designers in England.

No longer will you be searching around for a hammer, screw driver or trowel that is lost amongst all of the rest of the tools that are within the abyss of your tool shed. These tools will stand out from the crowd. They are such a statement peace that there is no way you will throw them in a tool drawer, they deserve to be hung up and on show. The combination of handy accessories and Celia Birtwell’s Pretty Woman print is sure to be a hit! 

The Color Depot provides a wide range of premium-quality PU leather or Nylon construction items that are designed to protect all of your precious electronic gadgets. With their elegant and fashionable designs, they reflect your lifestyle and tastes. That’s why at Color Depot, they ensure that every product is well thought-out and implemented to ensure that it is both functional, beautiful, manufactured with the highest quality and meets all of your needs. Most important of all, the Color Depot design team is dedicated to share their happiness and inspiration to everyone that uses their products. So why not inject some colour into your life with a Color Depot iphone cover or iPad pouch.

The team at Design Ideas spend much of their time and energy searching for new ways, new forms, new methods, and new materials - to express timeless sentiments, to celebrate time-honored seasons, and to organize an office or home.

Their touchstones are wonder, delight and order.

Design Ideas takes cues from everyday items. They shop at the same stores you shop at, listen to the same popular music, eat at the same restaurants, go to the same art museums, and read the same magazines. The team sit down with their crayons and paper to draw up innovative home and office accessories that they think people like and people like us would enjoy.

They've used this same formula for more than 25 years. A brother-sister team, Design Ideas® was formed in 1983. They had a million-dollar idea: a wire basket for toting toiletries from the bedroom to the bathroom in college dorms. The only alternative product at the time was a plastic paint bucket that didn't drain and eventually grew a rather vile "third life form" from a mixture of old toothpaste, shampoo and soap. Adopting the slogan, “No more mucky slop!,” They soon had a considerable customer base that they serviced out of the trunk of our blue Maverick.

Their passion of exploring ideas and inspired designs, has led to the development of a full range of functional, fashion-forward, and moderately priced home and office accessories that appeal to a broad range of design-conscious consumers.

DOGO is the true blend between the founders 'love in design’ and passion in ‘planting’.  Instead of utilitarian style of gardening accessories, DOGO is not only designed to be functional, but possesses the ‘childhood’ characteristics of being carefree, fun and colorful.

DOGO has combined 2 worlds into itself: Function and Aesthetics, and now you can combine the two into your life. With a vast range of tools available and the option to have them in a bright pink and yellow or blue and green combination, your child is sure to want to help you out in the garden more often. Why not decrease your maintenence workload today and invest in a set of trowels, an apron or watering can and your child is sure to be on their way to being the next Jamie Durie of the world with these gardening tools. 

The precious little Eggling looks and feels like an extra large egg, but crack its top and discover a garden ready for sowing!

Extremely popular in Japan, where it originated, the Eggling is made of white bisque (2 1/8” H x 1 7/8” Diameter). The Eggling comes with a peat mixture and seeds already inside (a terra cotta tray and an extra seed pack are also included). All are packaged in a colourful, distinctive gift box and presented in POP for store display.

Cultivation is easy – all the plants grow for up to five months in the Eggling’s fortified peat mixture, after which the Eggling can be planted directly in soil. The Eggling is one hot seller all year long – it is so darling, it captivates customers who soon find themselves buying two, three or more!

FiiiiiSHs commitment is to represent the evolution of every single detail. The same material used in fishing lures, has now been finished in paint and brought into our everyday lives with fiiiiish pens, fiiiiish magnets, fiiiiish keychains and many more.

Your favourite fish can now be with you wherever you go. So why not add some colour and style into your life by choosing from a vast array of designs. From a selection of an actual fish species or a hypothetical fish designed to suit your style, there will always be a fish to satifsy your tastes. You will be swimming through your exams, and floating through the traffic with a selection from the Fiiiiish range.

Australia’s Fire Monkey Empire is pushing the boundaries of traditional industrial design with décor driven products. Their infinite goal is to create beautiful objects that are within the price reach of the everyday person without compromising on quality.

Based in Sydney, Australia their team of designers are relentlessly on the scout for new ideas. Fire Monkey Empire has once again come up with this super-cool follow-up to their series of leg openers. This time, they have released their new product, the younger and more versatile little sister the “Key Ring Leg Opener”.

Haniboi is an active illustrator and graphic designer based in London. He enjoys capturing creative ideas and incorporating them into his own products. As a result, he has completed many interesting projects in the past such as product design, motion graphic and typography. Re-purposing the casette tape into a coin purse Haniboi is bring the past back into fashion.

No longer will you have to discard your old grubby wallet because it is so dirty and doesnt stay shut. Gone are the days of sifting through your bag or messy bedroom to find your wallet. You can now choose from the vast array of colours of the Hanitape and you will always find your wallet when you need it. The Hanitape coin, cash and credit card holders magnetic fastener is certain to keep all of your belongings safe, whilst keeping you in fashion. 

Home made was founded by Tamim Batcha who established his first business at age 11. Having dabbled in various businesses, mostly related with consumer products. At 15 he was selling the most wanted tamagochi's to various small shops. Fast forward many yeasr later, Home made has made it's international presence.

Home mades fresh outlook has enabled the company to propel from 1 item to over 30 items within a very short period of time. The main strentgh of the company lays in introducing products that are first to the market, giving customers the competitive edge needed to succeed.

Adding a twist to old school items such as the beloved 80s boom box, childrens building blocks and the good old cassete tape. Homemade has designed a vast array of items that bring back past memories and merge them with the present.   

Established 10 years ago in the UK and now with its head office in Hong Kong, Direct Designs are the designer, manufacturer and distributor of the award winning Grilltech, Hotspot and Urban Flame home brands. Cutting edge ideas by world renowned designers, high quality construction and specification combined with in-house engineers and ‘no compromise’, Quality Control makes Direct Designs products a hot favourite in most major markets. Targeted at the more discerning, style conscious customer but focused on affordability and price points, Direct Design’s customers vary from some of the world’s largest retailers to some of the most specialists. 

A futurama mash-up of retro, music, modern, vintage, fashion and technology. IMIXID brings you "fun" and "funktional" gadgets and gear for your twenty-first century lifestyle.

You can take the little audiobot man with you wherever you go! With two handmade beenies, he can play music louder than you can say Lady GaGa. The Doppler boom box MP3 Speaker Case doubles as a bag. There’s enough room for your keys, cash, credit cards and a mobile phone. They come in 6 funky colours to fit any style. With the IMIXiD range your needs are sure to be met.

RoMi started as a very small import-export company, somewhere on a roof attic in Amsterdam. Now, 15 years later, it has developed into an enthusiast and professional business who work in a large canal house in the city centre. They develop two new collections every year, with about 100 new products on every fair. It's About Romi products are developed by their own creative team. That is why 90% of the collection is truly original and cannot be bought at other booths. Every item in the collection is derived from the same concept: their products are clean-cut, easy to use and are made of pure materials. 

It’s About RoMi, a company of realistic open minded individuals. It’s about contemporary lighting, handmade cotton lamp shades, chocolate brown, urban black, pure white, classic ivory, chic taupe, silver grey and more.  It’s about candles for fun, every day and xmas. It's about matching candle holders and coasters also stylish ceramics. It’s about packing in signature boxes of recycled paper. It’s about the flower shop: vases, flower pots and garden accessories for the city gardener. It’s about luxury which is inessential but adds pleasure to your life!  

Jansen+co is a Dutch design company founded by Anouk Jansen and Harm Magis, based in Amsterdam. In the autumn of 2006, they launched their first collection of functional tabletop and home accessories. Their designs are quirky and all products are truly original. Jansen+co brings a new perspective to everyday objects!

With the fliexibility to mix and match your objects, by providing a wonderful colour pallete, this enables the end user to incorporate their own individual style into their homewares. Update your kitchenware with a classic style touched with a modern twist.

Kabalab are committed to creating products that are smart, beautiful and innovative. For Kabalab, it is the greatest joy to simplify your lives with their creations. Their biggest priorities are ultimate perfection in product development and highest quality. All of their Mini First Aid products are tested by the most reliable and trustworthy institutions.

The handy Kabalab range allows the everyday individual to be prepared for an emergency wherever they may go. No more searching around for a bandaid at the bottom of your bag, or in your First Aid Drawer. The Mini First Aid Kit packaging is sure to keep all of your first aid needs in one location.

Leschi is the fruit of friendships going back to early childhood. From the start, Leschi was a melting pot for the ideas and dreams of the company's founders. Leschi encompassed everything from break dance shows, through to home accessories and to graphic design.

Over the years, product design became the strongest area and the mainstay of the enterprise. It has been exciting to see the way in which diverse ideas have combined and crystallized into products, each with their own narrative. One thing has remained constant: the strong connection of the company to its urban roots in Berlin-Kreuzberg.

Keep Calm and Carry On was a poster produced by the British government in 1939 during the beginning of the Second World War, intended to raise the morale of the British public in the event of an invasion. It was little known and never used. The poster was rediscovered in 2000 and has been re-issued by a number of private sector companies, and used as the decorative theme for a range of other products.

It has inspired ranges of clothing, mugs, doormats, baby clothes and other merchandise. Parodies of the poster, with similar type but changing the phrase or the logo (for example "Now Panic and Freak Out"), have also been sold. Evolving with the times, the "Keep Calm and Carry On" slogan has been parodized by companies such as WIld & Wolf and Mclaggan Smith Mugs, to suit the tastes of individuals from all walks of life.

Wild and Wolf launches their new Ladybird Collection with these delightful Journals, Tins of Plasters, First Aid Kits, Mugs and Flasks all featuring classic, fun and nostalgic images from the Ladybird Book archive.

For millions of people, they bring back the golden days of childhood – learning to read, discovering the magic of books, and growing up. Ladybird is a range of beautiful items for both children and adults. The charming activity kits include all you need to pass a rainy afternoon – whether it’s having fun ‘Learning to Sew’, crafting a wooden snake or amazing your friends with ‘Tricks and Magic’, each kit is packed with all the nostalgia and fun of the original Ladybird.

Luyesa are designers and manufacturers of all kinds of plastic products. Their designs mainly consist of PVC, Silicon Rubber, EVA, ABS and Paper. By injecting their artistic design and sense of humour, Luyesa strongly believe that their products can enrich the lifestyle of people's mind and their living space.

Lifestyle imitates art with the wonderful Luyesa designs. Luyesa is not only creating a decorative shape with functional products, but they are presenting their point of views on lifestyle in relation to imagination and reality.

Made By Humans is an award winning designer and distributor of contemporary giftware, home and office accessories, stationery and promotional items. They offer unique products that have a distinctively modern look, that are functional and, last but not least, affordable. Made by Humans try to be creative and innovative in what they do and don’t mind pushing the envelope a bit when it comes to new product development.

Made in Museum believe in the power of art & culture to enrich life. They support the work of museums and cultural institutions across the globe through royalties and by communicating their message to a broad audience. The Made in Museum collections are created by artists and designers who take inspiration from both the past and present.

Made in Museum is proud to contribute to protecting our world's art & culture by making them part of a continuous life experience. Emerse yourself in culture and history with Made in Museums cubes. Each cube takes you back into the era of which it is depicting. For all those individuals that learn through visual aids, this cube is a great way to remember and add colour to an otherwise dull school office or desk. 

"It's not what you say, it's the way you say it". Declare to the rest of the world what you are thinking and intending to do, with the vast range of Manifesto products. Embrace your inner childs thoughts and express them through a manifesto mug, notebook, water bottle, pen case or pencils. Why not take a leaf from the Manifesto rnage and "Work Less, Play More, Enjoy Life".

Exclusive design and convenient functionality, both meeting Japanese quality standards. MARK's philosophy dictates that we make life more comfortable with cool products characterized by these features.

Driven by their passion for creating impressive stationery featuring exclusive design, Mark's launched their first product in 1995. Since then, MARK's has always pursued the comfort offered by cool design, functionality, and quality. This has been made possible by their finely tuned product development process, a characteristic of Japanese brands, as well as their creative ability to bring innovative ideas into reality.

Superb designs enrich your life. Modern design and ingenious functions give a strong impression. Meticulous Japanese quality standards ensure high levels of safety. The fundamental principle for all activities of MARK's is the creation of products that make life more comfortable.

McLaggan Smith Mugs is a family business operating in Jamestown, a couple of miles from the shores of Loch Lomond in the West of Scotland. Established by Wally Smith in 1974, the company is now run by his wife Camille and daughter Polly. McLaggan Smith Mugs have 20 fantastic hard working employees printing and decorating the mugs in Scotland. Every week they despatch mugs all over the UK. They have customers throughout Europe and as far apart as the Falkland Islands and Japan.

Mclaggan Smith Mugs are designed to suit everyone from witty and whacky to smart and conventional. Ranges include Two Little Boys (based on the hugely popular range of notebooks), Collins Geo Mugs (fantastic graphic details of the Harper Collins maps), Roald Dahl (our favourite characters from the much loved books with text from the books on the reverse of the mug), Epic (something completely different, these fantastic silhouettes are the creation of talented photographer Ashley Coombes), and many more! If you have a particular theme, occasion or style you are sure to find it amongst the vast range of McLaggan Smith Mugs.

The MouseRug® truly stands alone amongst "mouse pad" type products with unequaled beauty, function and uniqueness. Never hot or cold, sticky or 'icky', the MouseRug®'s surface is made of millions of individual soft nylon microfibers with air space between to provide the most beautiful and comfortable mousing surface on the planet.

What do you do while reading? Because Lextra Fiber Graphics are all about touch, people rave about the stress-relieving qualities of the BookRugs--they give you something to do and generate soothing thoughts, providing a real function along with these stunningly rich designs and colors. We're also told musclemen (okay: body builders) are unable to tear one in half! 

Connect your mobile phone or computer to a MoshiMoshi handset……and relax.

Access all your phone’s functions whilst you are on it. Enjoy the comfort of talking on an ergonomically designed handset Eliminate 97-99% of the harmful radiation emitted by a mobile phone.

Native Union's goal is to create simple, robust and chic products that are functional both at home and in the office. The employees of Native Union travel all the time and they rely on their mobile phones. Native Unions see's themselves as customers.

Native Union believe's in the art of conversation - the most powerful form of communication. They look to enhance this art.

Newgate Clocks is owned and run by Jim & Chloe Read and is a British company through and through.

Newgate specialises in the creation of classic, vintage and retro style, iconic alarm clocks, travel alarm clocks, mantel clocks and impressively oversized wall clocks.  

Jim has always had a fascination for clocks and a passion for great design and objects of beauty and quality. The couples life is dominated by design, in their travel and interests, love of London, New York and Hong Kong, in their own home, and in their new head quarters. In their desire to be green and recycle, rather than build a new warehouse and offices, the Read's refurbished a large but old Laura Ashley factory, and rather than buy new furniture, they rescued 1940's desks and office furniture to create a stylish and unique workplace.  

The company also boasts new design facilities for the use of its team of designers and artists whom enjoy state of the art technology to produce the world's most unusual collection of decorative timepieces. The team have their finger on the pulse, and although their clocks take on much of the flavour of vintage clocks it is the interpretation of these designs for contemporary living, and the drive to make clocks using the best specialists in their field around the world that has put Newgate Clocks firmly on the world map.   

You will find Newgate Clocks in Britain's most prestigious department stores including Selfridges, The John Lewis Partnership, The Conran Shop, Debenhams, House of Fraser and Heal's as well as several hundred independent boutique home stores, and it doesn't stop there, their clocks are exported to blue chip department stores in the USA, Canada, Japan, Germany, The Netherlands, Belgium, France, Italy, Spain, Greece and now Australia.    

The company's determination to create clocks of outstanding appeal speaks volumes when you hear their fan base, which includes TV celebrities, super models, movie stars, and famous hotels and restaurants that adorn their walls with Newgate Clocks. Lifestyle magazines and newspaper supplements choose to feature Newgate Clocks on a regular basis, and the TV and movie industry Newgate clocks in their sets.  

In short, Newgate is not only 'the' destination brand for clocks but a British icon.     

'New opporutnities, so why not take advantage of them'. Emerging from the land of opportunity (New York), Nuop thinks of an area in the market that is missing attention or needs improvement and creates an innovative, ingenious product that is sure to make your life just that little bit easier and fun.

Use your imagination and construct your own ridiculously long straw, or build a Qman magnet empire, or even throw different coloured arrow magnets at your to do list so that you don't forget that all important event. Nuop items are sure to satisfy your everyday needs with their bright, witty and innovative range.

OFESS was founded in 2007. With the slogan "Man Makes Difference", OFESS gives users new experiences by offering rainy day items, blended with functions, design and surprise.

OFESS re-interprets convential rainy day items into surprisingly unconventional designs that accomodate to your liking and feel by adopting vivid colors and graphics, while maintaining the basic functions.

Enjoy OFESS Objects with Functions, Esthetic considertaion, Satisfaction and Surprise.

"...good design is not over designed and functionality is king."

Orla Kiely is a London based fashion designer that is a master of many talents. She has moved into the design of handbags, kitchenware, furniture and cars. Working with a variety of companies before starting her own business, she is aware of what the market wants and needs. With a keen eye for good designs, who knows what loveable print and product she will design next.  

Orla Kiely was recently nominated for Best Accessory Designer at the British Style Awards, and that comes as no surprise! Her success can be attributed to developing an instantly recognisable design language, such as her signature stem print; this design can be found on a variety of products from bags to mugs.

Pala-Dec Corporation creates original, adorable designs to complement modern lifestyles. Their philosohpy is to conceive minimalist chic and natural designs, that are made with love and great care, and to give customers confidence in their work and dedication.

Their colourful mouse pads have a felt surface with great tactile qualities for use with your favourite mouse. You are spoilt for choice with the practical circle, fresh apple, happy elephant or cheeky pig mouse pad. You ma even give the heart pad as a special gift to a loved one. Palas & Décoré Luonnos also bring you animal felt magnets. Put your important note in the middle and place on the fridge. These animals are sure to stay in one place.

Paladone Products Ltd was formed in 1991 and has spent the best part of the last two decades building it's position as one of the leading gift development comapnies in the UK.

We specialise in novelty gifts.... something that will make you laugh, but hopefully something that you can use or play with for the rest of the year, as well as just your birthday or christmas. Our ideas range from infra red shooting games, to quiz sets, to low voltage electric shock games.

Propaganda was established in 1994 by a group of advertising experts who made commercials for major consumer products. Comprising of individuals that had gained invaluable exposure and experiences in home decor and functional products at an international level, they realised that something was missing from everyday products- that innate sense of playfullness.

The spirit of fun and sense of humour can be found in every aspect of Thai culture. Propaganda tries to capture these spirits around the working environment and emerse them into products under the brand Propaganda.

Capventure is the exclusive founder & owner of the brand names:Puhlmann, The ZOO, Cabanaz and Zuperzozial.

Puhlmann is a design label from Holland which represents a sophisticated collection that is fucntional and at the same time fitting with modern fashion trends. The products by Puhlmann are designed by distinguiished designers to create an unique and contemporary range. An unique design for everyone!

The Zoo is a colourful brand which has a lively image and is suitable for young and old. The cheerful products are created and developed by designers from Holland. We are continually looking for fun and trendy items for a suprising collection. Create your own Kingdom of colour!

QUALY -> “living with styles” is the combination of playful design and lively marketing team. Our goal is to create smiles on your everyday lifestyle. That’s why we never stop improving our designs, coloring choices, and product varieties to best fit any of your rooms. Not only the good design we concern about, but also the function of each QUALY design product we emphasize. We can make sure that we will surrounding you with and make your days always full of happiness and fun.   Let’s QUALY color your day with styles!

The world's only gourmet scented pencils and pens. Made from 100% recycled newspapers and recycled plastic.

Smecils roll sheets of newspaper tightly around the #2 graphite or coloured writing cores until pencils of typical thickness are formed. Then they're hardened - allowing them to be sharpened just like wood pencils. Next, they soak them with  gourmet liquid scents (made by an award winning fragrance company). Once they're dry, they attach the erasers and apply the stickers around them that identify which scent was infused into each Smencil. Lastly, they put each Original Smencil into it's own corn-based biodegradable Freshness Tube.

Voila, a pen and pencil that satisfies your senses. With a vast range of flavours/scents your sure to find a smencil or smen that will satisfy you.

Born in 2006 Studio DOMO meaning “Design Of Modern Objects” is a platform through which talented designers can share and express their creativity, thoughts and ideas to all people around the globe.  

Studio DOMO is a brand whose philosophy is simple; a vision to turn original and creative ideas into reality for the benefit of enhancing our everyday lives. Studio Domo hope that a product designed by them is loved by you as much as they enjoy producing them.  

They want to create an environment where designers from different parts of the world can create and grow in their abilities to fulfill there aspirations in bringing innovative products to you.   

At Studio DOMO they harness the diverse qualities of designers from different cultures around the world and blend their ingenuity to create new, fresh and original designs from their own unique ideas to enrich your lives.      

T Squared are a U.K. based designer and manufacturer of essential everyday products that are unique within the market place.  All of their products are produced not only to enhance your living space they also help to make your day to day life function better. All of the products are hand made to a high standard and use the best quality materials available to suit the requirements and situation they were designed for.

We came into being in the last decades of the 20th century, when two brothers found their inner creativity in the midst of a dwindling academic job market. It turned out that making smart, funny things proved to be almost as satisfying as probing eternal questions (alright, maybe not quite). Although we still contemplate truth and justice, it is our enduring goal to fulfill the materialistic desires of the funny and sophisticated everywhere!

Despite what you may think, Unemployed Philosophers think deeply about the things we do and the objects we bring into this world. Personally, I tested the Kierkegaard finger puppet while reading Hegel’s Geisteswissenschaften. David and Alison did temporal thought experiments while wearing relativity watches.  Subsequent to eating a “Will to Power Bar” Jay had the energy to continue his day after declaring “God is dead.”

Anyway, suffice it to say we’re proud to return philosophy to the days of Thales, when a philosopher could, with some crackpot ideas, make a living and make the world a better place. How do we do it?  We just do.

Wild and Wolf came about because of an overwhelming desire to design and create beautiful, exciting, original and of course "Pretty and Useful" things. So we started out with the Pretty Useful Tools range back in 2005 and haven't looked back since. Hopefully since then we have managed to put together a collection of products which fulfills all of this and maybe more? We're certainly going to keep trying. We seem to be getting something right as our products have won a handful of awards starting off with Gift of the Year in 2006 for the Pretty Useful Tools range, then in 2007 and 2008 for the V&A tools for the home and garden, and most recently we've made it to the finals of the Licensing Awards with our Charlie & Lola range and the V&A Tools, winners to be announced in September, so fingers crossed!